Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia
This study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total of 316 respondents were collected from consumers in M...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-04-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221095012 |
| _version_ | 1818009796832395264 |
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| author | Xin Yi Chan Muhammad Khalilur Rahman Abdullah Al Mamun Anas A. Salameh Wan Mohd Hirwani Wan Hussain Syed Shah Alam |
| author_facet | Xin Yi Chan Muhammad Khalilur Rahman Abdullah Al Mamun Anas A. Salameh Wan Mohd Hirwani Wan Hussain Syed Shah Alam |
| author_sort | Xin Yi Chan |
| collection | DOAJ |
| description | This study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total of 316 respondents were collected from consumers in Malaysia using the online platform. The findings revealed that ubiquitous connectivity, perceived usefulness, perceived ease of use, and perceived enjoyment had a significant positive effect on the behavioral intention to adopt mobile shopping whereas service quality and system quality contributed insignificant impact on consumers’ intention to adopt mobile shopping. The results identified that consumers’ behavioral intention exhibited higher significant impact on the adoption of mobile shopping during the COVID-19 lockdown. The findings further revealed that intention to adopt mobile shopping mediated the association between ubiquitous connectivity, perceived usefulness, ease of use, and enjoyment on the adoption of mobile shopping. The current study contributed significant theoretical and practical implications for marketers and mobile service providers to better promote the adoption of mobile shopping consumers in Malaysia through the implementation of an effective strategy. |
| first_indexed | 2024-04-14T05:47:28Z |
| format | Article |
| id | doaj.art-3d7442124d5646028db8d52a7b54f37e |
| institution | Directory Open Access Journal |
| issn | 2158-2440 |
| language | English |
| last_indexed | 2024-04-14T05:47:28Z |
| publishDate | 2022-04-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj.art-3d7442124d5646028db8d52a7b54f37e2022-12-22T02:09:15ZengSAGE PublishingSAGE Open2158-24402022-04-011210.1177/21582440221095012Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in MalaysiaXin Yi Chan0Muhammad Khalilur Rahman1Abdullah Al Mamun2Anas A. Salameh3Wan Mohd Hirwani Wan Hussain4Syed Shah Alam5UCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaFaculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, MalaysiaUKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, MalaysiaCollege of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi ArabiaUKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, MalaysiaUKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, MalaysiaThis study examined the effect of ubiquitous connectivity, service quality, system quality, perceived usefulness, perceived ease of use, and perceived enjoyment on the intention and adoption of mobile shopping among consumers in Malaysia. A total of 316 respondents were collected from consumers in Malaysia using the online platform. The findings revealed that ubiquitous connectivity, perceived usefulness, perceived ease of use, and perceived enjoyment had a significant positive effect on the behavioral intention to adopt mobile shopping whereas service quality and system quality contributed insignificant impact on consumers’ intention to adopt mobile shopping. The results identified that consumers’ behavioral intention exhibited higher significant impact on the adoption of mobile shopping during the COVID-19 lockdown. The findings further revealed that intention to adopt mobile shopping mediated the association between ubiquitous connectivity, perceived usefulness, ease of use, and enjoyment on the adoption of mobile shopping. The current study contributed significant theoretical and practical implications for marketers and mobile service providers to better promote the adoption of mobile shopping consumers in Malaysia through the implementation of an effective strategy.https://doi.org/10.1177/21582440221095012 |
| spellingShingle | Xin Yi Chan Muhammad Khalilur Rahman Abdullah Al Mamun Anas A. Salameh Wan Mohd Hirwani Wan Hussain Syed Shah Alam Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia SAGE Open |
| title | Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia |
| title_full | Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia |
| title_fullStr | Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia |
| title_full_unstemmed | Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia |
| title_short | Predicting the Intention and Adoption of Mobile Shopping During the COVID-19 Lockdown in Malaysia |
| title_sort | predicting the intention and adoption of mobile shopping during the covid 19 lockdown in malaysia |
| url | https://doi.org/10.1177/21582440221095012 |
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