Influencer advertising on TikTok: advert formats and illicit product advertising. A study involving Germany, France, Spain and Italy
Advertising by influencers on YouTube and Instagram has become a common practice, which includes the incorporation of advertising into their audio-visual productions as well. This study is being conducted to determine whether TikTok users from Germany, France, Spain, and Italy are using the social...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2023-05-01
|
| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/43027 |