Heritage as a Key Element of Cities and Destinations Branding
Today, in a globalized connected world, Nations, cities, destinations are in a continuous competition with international rivals to define their place and value among others. It’s no longer valid for cities to stand still in such competition, depending on their basic momentum of their resources to p...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEREK Press
2019-05-01
|
| Series: | ARCHive-SR |
| Subjects: | |
| Online Access: | https://press.ierek.com/index.php/ARChive/article/view/536 |