Getting the privacy calculus right: Analyzing the relations between privacy concerns, expected benefits, and self-disclosure using response surface analysis

Rational models of privacy self-management such as privacy calculus assume that sharing personal information online can be explained by individuals’ perceptions of risks and benefits. Previous research tested this assumption by conducting conventional multivariate procedures, including path analysi...

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Bibliographic Details
Main Authors: Murat Kezer, Tobias Dienlin, Lemi Baruh
Format: Article
Language:English
Published: Masaryk University 2022-10-01
Series:Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
Subjects:
Online Access:https://cyberpsychology.eu/article/view/15411