SH!TIFICATION or the Tendency to Fix the Wrong Things

Abstract When facing crucial decision-making, many managers tend to fix the wrong things, leading to a SH!TIFICATION of the products and customer experiences. This article reviews eleven SH!TIFICATION tendencies we have and provides recommendations on how to overcome them. A particular focus is give...

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Bibliographic Details
Main Author: Diana Derval Derval
Format: Article
Language:English
Published: National University of Sciences and Technology, Islamabad 2023-11-01
Series:NUST Business Review
Subjects:
Online Access:https://nbr.nust.edu.pk/index.php/nbr/article/view/60