Media Strategy and Place Branding in the Transnational European Öresund Region / Estrategia de medios y place branding en la region transnacional europea de Öresund
Purpose: The aim is firstly to to present a conceptual discussion about the relationship between media strategies and place branding, media effects and relations between sources and journalists. Second, based on a case study of the European transnational Öresund region (Danish-Swedish) the aim is to...
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| Format: | Article |
| Language: | English |
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IIPR
2014-10-01
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| Series: | Revista Internacional de Relaciones Públicas |
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| Online Access: | http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/279 |