Mapping of Social capital in entrepreneurial marketing activities in small business
Abstract Marketing and specially, market orientation known as a main agent of business performance. As the lack of market orientation and skills in small businesses often results in lower performance and higher risks of failure. strong social capital plays a vital role in quick access and convenient...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-12-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-286-1&slc_lang=en&sid=1 |