Offering a model for measuring service brand equity in the field of services : Testing and implementation in a virtual university.
Nowadays brand in businesses around the world including service provider companies, has a special role and a great importance.Brand equity is also a powerful tool in the marketing competitionthus managing the brand equity measurement is consequential. In this study we are trying to find some effecti...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-922-1&slc_lang=en&sid=1 |