The Role of Guanxi and Positive Emotions in Predicting Users’ Likelihood to Click the Like Button on WeChat
Clicking the like button is a popularly used interaction function on social media. Although prior empirical studies have examined motives for liking behavior on social media, they have largely neglected culture-driven theories and the underlying mechanisms for why users click the like button. By int...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-07-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.01736/full |