Reference and Multimodality: analysis of the construction of reference in advertisements for vehicles
The objective of this article is to analyze the construction of the referent “vehicle” in advertisements, proposing an interface between Referencing and Multimodality. For this, it follows the sociocognitive-discursive approach of Referencing (CAVALCANTE, 2011, 2012, 2015; KOCH, 2004, 2015) and use...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Estadual de Londrina
2019-04-01
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| Series: | Signum: Estudos da Linguagem |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/signum/article/view/35834/25682 |