MEANS OF CREATING THE ADVERTISING EFFECTS IN THE CREOLIZED TEXTS OF MARKETING COMMUNICATION

MEANS OF CREATING THE ADVERTISING EFFECTS IN THE CREOLIZED TEXTS OF MARKETING COMMUNICATION

The article discusses the issue of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Advertising text is considered as an example of a complex linguistic-and- visual phenomenon, which is represented by two heterogeneous parts: verbal and nonv...

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Bibliographic Details
Main Author: Olga A. Selemeneva
Format: Article
Language:English
Published: Volgograd State University 2019-12-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
effects of advertising
emotivity
concentration of attention
creolized text
semiotic heterogeneous components
verbal part
paralinguistic means
Online Access:https://l.jvolsu.com/index.php/en/archive-en/590-science-journal-of-volsu-linguistics-2019-vol-18-no-4/evolution-and-functioning-of-the-russian-language/1971-selemeneva-o-a-means-of-creating-the-advertising-effects-in-the-creolized-texts-of-marketing-communication

Internet

https://l.jvolsu.com/index.php/en/archive-en/590-science-journal-of-volsu-linguistics-2019-vol-18-no-4/evolution-and-functioning-of-the-russian-language/1971-selemeneva-o-a-means-of-creating-the-advertising-effects-in-the-creolized-texts-of-marketing-communication

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