THE DETEMINANTS OF THE REGIONS’S AND ITS SMEs’ COMPETITIVE POSITION IN THE CONTEXT OF MEGA EVENTS – THE CASE OF THE EURO 2012
In this paper a modified Preuss model was used to assess the factors to enhance the competitiveness of the region and the SMEs located in the region. To accomplish the above, six types of event structure were applied: infrastructure, knowledge, networks, culture, image and emotions. They were descr...
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| Format: | Article |
| Language: | English |
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Gdańsk University of Technology
2013-01-01
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| Series: | Research on Enterprise in Modern Economy Theory and Practice |
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| Online Access: | https://journal.mostwiedzy.pl/reme/article/view/1642 |