Store Atmosphere, SERVQUAL and Consumer Loyalty
Purpose- With competitors, making business people must continue to evaluate the marketing strategy carried out and understand consumer behavior, especially from the coffee shop. The study aims to present the relationship between Store Atmosphere, SERVQUAL, and Consumer Loyalty in Excelso (Big Mall,...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
seisense
2020-07-01
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Series: | SEISENSE Journal of Management |
Subjects: | |
Online Access: | https://journal.seisense.com/jom/article/view/385 |