Store Atmosphere, SERVQUAL and Consumer Loyalty

Purpose- With competitors, making business people must continue to evaluate the marketing strategy carried out and understand consumer behavior, especially from the coffee shop. The study aims to present the relationship between Store Atmosphere, SERVQUAL, and Consumer Loyalty in Excelso (Big Mall,...

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Bibliographic Details
Main Authors: Purwadi Purwadi, Bella Devitasari, Dio Caisar Darma
Format: Article
Language:English
Published: seisense 2020-07-01
Series:SEISENSE Journal of Management
Subjects:
Online Access:https://journal.seisense.com/jom/article/view/385