Investigating the effect of organizational capacity on CRM performance
Many organizations try to provide products with lower prices and better quality to meet their customers’ needs by identifying and learning about customers and their needs, and to achieve this important, they need a powerful knowledge tool that relies on customers’ knowledge details. This paper prese...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-08-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_230.pdf |