DATA-DRIVEN INSIGHTS INTO SOCIAL MEDIA'S EFFECTIVENESS IN DIGITAL COMMUNICATION

DATA-DRIVEN INSIGHTS INTO SOCIAL MEDIA'S EFFECTIVENESS IN DIGITAL COMMUNICATION

In the ever-evolving landscape of digital marketing, the role of social media in shaping effective communication strategies is paramount. This research paper delves into the world of data-driven insights to examine how social media channels contribute to the success of digital communication efforts....

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Bibliographic Details
Main Authors: Bade Sudarshan Chakravarthy, B. Uma Rani, K. Karunakaran
Format: Article
Language:English
Published: University of Kragujevac 2024-06-01
Series:Proceedings on Engineering Sciences
Subjects:
digital marketing
social media
strate-gies
engagement
metrics
content
Online Access:https://pesjournal.net/journal/v6-n2/20.pdf

Internet

https://pesjournal.net/journal/v6-n2/20.pdf

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