The Influence of Brand Image on Brand Loyalty through Brand Love: A Case Study on the Panasonic Brand

The Influence of Brand Image on Brand Loyalty through Brand Love: A Case Study on the Panasonic Brand

Understanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability. This study aims to examine the influence of brand image on brand loyalty through bra...

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Bibliographic Details
Main Authors: Sengguruh Nilowardono, I Putu Artaya, Made Kamisutara, I Gede Arimbawa
Format: Article
Language:English
Published: LPPM Narotama University 2024-05-01
Series:The Spirit of Society Journal: International Journal of Society Development and Engagement
Subjects:
brand image
brand love
brand loyalty
Online Access:https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/jurtama/index.php/patria/index.php/educultural/index.php/narodroid/index.php/scj/article/view/2720

Internet

https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/jurtama/index.php/patria/index.php/educultural/index.php/narodroid/index.php/scj/article/view/2720

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