Revisiting persuasion in oral academic and professional genres: Towards a methodological framework for Multimodal Discourse Analysis of research dissemination talks
Previous work on oral genres (Kress & Van Leeuwen, 2001; Kress, 2010; Bateman, 2011) as well as on persuasion (O’Keefe, 2002; Perloff, 2003; Poggi & Pelachaud, 2008) has indicated that effective persuasive oral communication depends heavily on the use of a wide range of different semiotic mo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2018-04-01
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| Series: | Ibérica |
| Subjects: | |
| Online Access: | http://www.aelfe.org/documents/35_04_IBERICA.pdf |