PENGARUH GREEN MARKETING, KESADARAN LINGKUNGAN DAN KESEHATAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PANGAN ORGANIK MELALUI SIKAP
This study did to analyze the effect of green marketing, environtmental awareness and health on purchasing decisions of organic food products through attitudes. The purpose of this study were (1) To analyze effect of green marketing, environmental awareness, and health awareness on attitudes. (2) To...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2021-09-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/34079 |