PENGARUH GREEN MARKETING, KESADARAN LINGKUNGAN DAN KESEHATAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PANGAN ORGANIK MELALUI SIKAP

PENGARUH GREEN MARKETING, KESADARAN LINGKUNGAN DAN KESEHATAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PANGAN ORGANIK MELALUI SIKAP

This study did to analyze the effect of green marketing, environtmental awareness and health on purchasing decisions of organic food products through attitudes. The purpose of this study were (1) To analyze effect of green marketing, environmental awareness, and health awareness on attitudes. (2) To...

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Bibliographic Details
Main Authors: Caselia Ajeng Puspitasari, Lilik Noor Yuliati, Farit Afendi
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2021-09-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:https://journal.ipb.ac.id/index.php/jabm/article/view/34079

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