A CONCEPTUAL APPROACH ON PRESS CONFERENCE
A press conference is an important tool of public relations. The primary role of public relations is to manage a company’s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not all, of its publics. Failure to do so may mean...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bacău
2015-07-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Subjects: | |
| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/317 |