The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects
The linguacultural concept of family remains understudied in radio advertising. Advertising is a complex sociocultural phenomenon. Radio advertising lacks visual images: information is provided to the listeners only at the verbal level. The present research featured 800 commercial radio spots with...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2021-07-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/5013 |