The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects
The linguacultural concept of family remains understudied in radio advertising. Advertising is a complex sociocultural phenomenon. Radio advertising lacks visual images: information is provided to the listeners only at the verbal level. The present research featured 800 commercial radio spots with...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2021-07-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/5013 |
| _version_ | 1797781180218605568 |
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| author | L. V. Sudina |
| author_facet | L. V. Sudina |
| author_sort | L. V. Sudina |
| collection | DOAJ |
| description | The linguacultural concept of family remains understudied in radio advertising. Advertising is a complex sociocultural phenomenon. Radio advertising lacks visual images: information is provided to the listeners only at the verbal level. The present research featured 800 commercial radio spots with words family, parents, father, mother, child, children, grandparents, and home. The conceptual analysis made it possible to identify the main and additional semantic components, to reveal the value components of the concept, and to consider advertising strategies and tactics. The lexeme of house proved to be the core of the concept; the subfields of family and coziness were the central components. The interpretation field was represented by such lexemes as furniture, gifts / toys, holidays, entertainment, recreation, sports, and car. In radio advertising, the concept discourse appeared to generate new meanings that go beyond its dictionary definitions. The value picture of the world of native Russian speakers highlights the most significant cultural meanings of value dominants, which are represented by the explication of physical, social, and spiritual values. |
| first_indexed | 2024-03-12T23:54:01Z |
| format | Article |
| id | doaj.art-3e2990d4adc74971aba1adaa53d1d989 |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:54:01Z |
| publishDate | 2021-07-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-3e2990d4adc74971aba1adaa53d1d9892023-07-13T12:08:43ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832021-07-0123255155910.21603/2078-8975-2021-23-2-551-5594372The Concept of Family in Advertising Discourse: Linguistic and Pragmatic AspectsL. V. Sudina0Armavir State Pedagogical University; Kushchevsky Medical CollegeThe linguacultural concept of family remains understudied in radio advertising. Advertising is a complex sociocultural phenomenon. Radio advertising lacks visual images: information is provided to the listeners only at the verbal level. The present research featured 800 commercial radio spots with words family, parents, father, mother, child, children, grandparents, and home. The conceptual analysis made it possible to identify the main and additional semantic components, to reveal the value components of the concept, and to consider advertising strategies and tactics. The lexeme of house proved to be the core of the concept; the subfields of family and coziness were the central components. The interpretation field was represented by such lexemes as furniture, gifts / toys, holidays, entertainment, recreation, sports, and car. In radio advertising, the concept discourse appeared to generate new meanings that go beyond its dictionary definitions. The value picture of the world of native Russian speakers highlights the most significant cultural meanings of value dominants, which are represented by the explication of physical, social, and spiritual values.https://vestnik.kemsu.ru/jour/article/view/5013radio advertising discourseconceptual analysislinguistic worldviewvaluestext pragmaticsadvertising strategies and tactics |
| spellingShingle | L. V. Sudina The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects Вестник Кемеровского государственного университета radio advertising discourse conceptual analysis linguistic worldview values text pragmatics advertising strategies and tactics |
| title | The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects |
| title_full | The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects |
| title_fullStr | The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects |
| title_full_unstemmed | The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects |
| title_short | The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects |
| title_sort | concept of family in advertising discourse linguistic and pragmatic aspects |
| topic | radio advertising discourse conceptual analysis linguistic worldview values text pragmatics advertising strategies and tactics |
| url | https://vestnik.kemsu.ru/jour/article/view/5013 |
| work_keys_str_mv | AT lvsudina theconceptoffamilyinadvertisingdiscourselinguisticandpragmaticaspects AT lvsudina conceptoffamilyinadvertisingdiscourselinguisticandpragmaticaspects |