Promotion of Banking Products and Services
Banking marketing represents all the shares held by the bank in terms of investigating and market research, adjust products and services to market requirements owned or intends to enter, development, promotion and launch of new products in order to meet immediate objectives or the bank's perspe...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2019-08-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2019_2/Fortea_Ioan.pdf |
| _version_ | 1819160508394110976 |
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| author | Costinela FORTEA Viorica IOAN |
| author_facet | Costinela FORTEA Viorica IOAN |
| author_sort | Costinela FORTEA |
| collection | DOAJ |
| description | Banking marketing represents all the shares held by the bank in terms of investigating and market research, adjust products and services to market requirements owned or intends to enter, development, promotion and launch of new products in order to meet immediate objectives or the bank's perspective. Marketing of banking services also aims at increasing the knowledge of banking staff on some marketing concepts. |
| first_indexed | 2024-12-22T16:57:34Z |
| format | Article |
| id | doaj.art-3e2bba8e65674e9ba7ed236533e4adc0 |
| institution | Directory Open Access Journal |
| issn | 1584-0409 1584-0409 |
| language | English |
| last_indexed | 2024-12-22T16:57:34Z |
| publishDate | 2019-08-01 |
| publisher | Dunarea de Jos University of Galati |
| record_format | Article |
| series | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| spelling | doaj.art-3e2bba8e65674e9ba7ed236533e4adc02022-12-21T18:19:25ZengDunarea de Jos University of GalatiAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics1584-04091584-04092019-08-01252107111Promotion of Banking Products and ServicesCostinela FORTEA0Viorica IOAN1Dunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, RomaniaBanking marketing represents all the shares held by the bank in terms of investigating and market research, adjust products and services to market requirements owned or intends to enter, development, promotion and launch of new products in order to meet immediate objectives or the bank's perspective. Marketing of banking services also aims at increasing the knowledge of banking staff on some marketing concepts.http://www.eia.feaa.ugal.ro/images/eia/2019_2/Fortea_Ioan.pdf |
| spellingShingle | Costinela FORTEA Viorica IOAN Promotion of Banking Products and Services Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| title | Promotion of Banking Products and Services |
| title_full | Promotion of Banking Products and Services |
| title_fullStr | Promotion of Banking Products and Services |
| title_full_unstemmed | Promotion of Banking Products and Services |
| title_short | Promotion of Banking Products and Services |
| title_sort | promotion of banking products and services |
| url | http://www.eia.feaa.ugal.ro/images/eia/2019_2/Fortea_Ioan.pdf |
| work_keys_str_mv | AT costinelafortea promotionofbankingproductsandservices AT vioricaioan promotionofbankingproductsandservices |