Downlining Disinformation: How MLM Distributors Use Gendered Strategies for Recruitment and Pastel QAnon Indoctrination
doTERRA and Young Living are multi-level marketing (MLM) companies sustained by distribution networks of women who sell their trademark essential oil products. We argue that women join essential oil MLMs based on an iterative, three-pronged strategy that not only recruits women as oil distributors b...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-01-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051231224735 |