CONSUMER BEHAVIOUR ON THE WINE MARKET IN NITRA REGION

Today, no businesses can afford to ignore marketing, because it plays a very important role in every company. Last years entrepreneurs have started to feel the need of promotion their products and activities. Competition is high not just from abroad, but also in our country. In wine field customers...

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Bibliographic Details
Main Authors: Katarína Kleinová, Ľudmila Nagyová, Petra Waldnerová
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University od Life Sciences Press 2013-12-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
Online Access:https://pefim.sggw.edu.pl/article/view/1318