Co-Innovation between a Lead User and Producers:
In this paper, we discuss co-innovation between Lead Users and Producers. To practically apply the user innovation theory to product development, two methods have been used: the lead user method and user-community based theory. Recently, community-based methods have become main stream in this field...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | Japanese |
| Publicado: |
Japan Marketing Academy
2019-09-01
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| Colección: | Maketingu Janaru |
| Materias: | |
| Acceso en línea: | https://www.jstage.jst.go.jp/article/marketing/39/2/39_2019.034/_html/-char/en |