Multiagent Diffusion and Opinion Dynamics Model Interaction Effects on Controversial Products
When controversial products are introduced, effective promotion efforts and eventual public acceptance require consideration of multiple factors such as existing social network structures, numbers of pioneers and their locations, and appropriate methods for product information diffusion. These facto...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2022-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9933777/ |