Reklama ako popkultúrny produkt
The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both...
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Άρθρο |
| Γλώσσα: | ces |
| Έκδοση: |
University of Presov, Faculty of Arts
2015-06-01
|
| Σειρά: | ESPES |
| Θέματα: | |
| Διαθέσιμο Online: | https://espes.ff.unipo.sk/index.php/ESPES/article/view/26 |
| Περίληψη: | The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value. |
|---|---|
| ISSN: | 1339-1119 |