Reklama ako popkultúrny produkt
The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both...
| Үндсэн зохиолч: | |
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| Формат: | Өгүүллэг |
| Хэл сонгох: | ces |
| Хэвлэсэн: |
University of Presov, Faculty of Arts
2015-06-01
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| Цуврал: | ESPES |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://espes.ff.unipo.sk/index.php/ESPES/article/view/26 |
| Тойм: | The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value. |
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| ISSN: | 1339-1119 |