Reklama ako popkultúrny produkt
The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both...
| Tác giả chính: | |
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| Định dạng: | Bài viết |
| Ngôn ngữ: | ces |
| Được phát hành: |
University of Presov, Faculty of Arts
2015-06-01
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| Loạt: | ESPES |
| Những chủ đề: | |
| Truy cập trực tuyến: | https://espes.ff.unipo.sk/index.php/ESPES/article/view/26 |
| Tóm tắt: | The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value. |
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| số ISSN: | 1339-1119 |