Reklama ako popkultúrny produkt

Reklama ako popkultúrny produkt

The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Eva Peknušiaková
Formáid:	Alt
Teanga:	ces
Foilsithe / Cruthaithe:	University of Presov, Faculty of Arts 2015-06-01
Sraith:	ESPES
Ábhair:	mass culture pop culture centrum periphery advertising text advertising visualization
Rochtain ar líne:	https://espes.ff.unipo.sk/index.php/ESPES/article/view/26

Míreanna comhchosúla

Similar Links Between Advertising, Pop, and the Arts
de réir: Tatiana Stoitchkova
Foilsithe / Cruthaithe: (2020-08-01)

Reklama v českých zemích v 19. století jako příklad akulturačního přenosu hospodářské inovace
de réir: Jaroslav Stuchlík
Foilsithe / Cruthaithe: (2014-12-01)

“CUTENESS” (“KAWAII”) AS “MYTH” IN JAPANESE ADVERTISING DISCOURSE
de réir: Oana-Maria BÎRLEA
Foilsithe / Cruthaithe: (2020-03-01)

Reklama İçerden Bir Bakış
de réir: Mete Çamdereli
Foilsithe / Cruthaithe: (2021-07-01)

"KAWAII" (CUTE) SIGNS AND SYMBOLS AS MEANS OF MAINTAINING HARMONY IN JAPANESE SOCIETY
de réir: Oana-Maria BÎRLEA
Foilsithe / Cruthaithe: (2021-03-01)

Reklama produktów leczniczych a ochrona interesu konsumenta
de réir: Weronika Woźna-Burdziak
Foilsithe / Cruthaithe: (2023-01-01)

Reklama suplementów diety a reklama leków – podobieństwa i różnice
de réir: Joanna Chlebiej
Foilsithe / Cruthaithe: (2021-01-01)

Aethetic employment of pop art in television advertising
de réir: Maryam mouthana abd Al-ameer
Foilsithe / Cruthaithe: (2024-03-01)

“Show the Clichés:” the Appearance of Happiness in Agnès Varda’s Le Bonheur
de réir: Felleman Susan
Foilsithe / Cruthaithe: (2021-03-01)

Reklama internetowa w promocji ruchu turystycznego na wsi
de réir: Jan Sikora, et al.
Foilsithe / Cruthaithe: (2016-01-01)

Television advertising and linguistic taste of the era
Foilsithe / Cruthaithe: (2006-08-01)

Verbal-Visual Means of Representing Gender Stereotypes in Modern Advertising
de réir: M. V. Terskikh
Foilsithe / Cruthaithe: (2019-11-01)

Intertextuality as a Tool for Creative Advertising
de réir: M. V. Terskikh
Foilsithe / Cruthaithe: (2019-10-01)

Visuals and text in pharmaceutical advertising: A multimodal analysis and ethical dilemmas
de réir: Svitlana Nasakina
Foilsithe / Cruthaithe: (2024-12-01)

Grammatical Cohesion in Persian and English Advertising (Case Study: Food Products)
de réir: Mahsa Sadeghi
Foilsithe / Cruthaithe: (2020-09-01)

Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural Significance
de réir: Sushantika Chatterjee, et al.
Foilsithe / Cruthaithe: (2023-11-01)

LES CARACTERISTIQUES DU DISCOURS PUBLICITAIRE DES MAGAZINES FRANÇAIS DU DEBUT DU XXI-e SIECLE. L’EXEMPLE DE «CAPITAL»
de réir: Ruxandra CONSTANTINESCU-ŞTEFĂNEL
Foilsithe / Cruthaithe: (2013-11-01)

The impact of using the internet in promoting Romanian industry
de réir: Carmen Adina PASTIU
Foilsithe / Cruthaithe: (2012-03-01)

Peculiarities of gender and demographically targeted advertising texts
de réir: A.S. Teletov, et al.
Foilsithe / Cruthaithe: (2016-12-01)

Рекламний текст у сфері освітніх послуг: лінгвопрагматичний аспект (на матеріалі української та китайської мов)
de réir: Zhang Mengwei
Foilsithe / Cruthaithe: (2023-12-01)

MODERN PUBLIC SERVICE ADVERTISING IN RUSSIA AND THE UNITED STATES: TOPICS AND FUNCTIONAL SPECIFICITY
de réir: Svetlana A. Chubay
Foilsithe / Cruthaithe: (2017-12-01)

The Influence of Culture on Attitudes Towards Humorous Advertising
de réir: Yi Wang, et al.
Foilsithe / Cruthaithe: (2019-05-01)

O KONSTRUOWANIU WIZUALNOŚCI JAKO INTEGRALNYM ELEMENCIE POLSKIEJ REKLAMY PRASOWEJ
de réir: Agata Dominika MYŚLAK
Foilsithe / Cruthaithe: (2015-12-01)

The peculiarity of speech influense of the advertising texts
de réir: А.S. Тelеtov, et al.
Foilsithe / Cruthaithe: (2015-12-01)

Artifacts of History in Modern Media and Advertising Discourse
de réir: Elena N. Ezhova, et al.
Foilsithe / Cruthaithe: (2023-06-01)

THE LANGUAGE OF MEDICAL ADVERTISING MATERIALS
de réir: Birutė Briaukienė
Foilsithe / Cruthaithe: (2015-04-01)

USE OF ADVERTISING MATERIALS IN TEACHING A FOREIGN LANGUAGE
de réir: Ruslan M. Kliuchnyk, et al.
Foilsithe / Cruthaithe: (2019-06-01)

The Language of Medical Advertising Materials
de réir: Birutė Briaukienė
Foilsithe / Cruthaithe: (2015-04-01)

Lexical features of Spanish advertising radio texts
de réir: V E Sibatrov
Foilsithe / Cruthaithe: (2011-06-01)

Marketing in developing countries : Nigerian advertising in a global and technological economy /
de réir: 313641 Alozie, Emmanuel C.
Foilsithe / Cruthaithe: (2009)

FORMATION AND STAGES OF DEVELOPMENT OF ADVERTISING MARKET AS AN ELEMENT OF THE RUSSIAN FEDERATION COMMUNICATION COMPLEX
de réir: I. U. Kharrasov
Foilsithe / Cruthaithe: (2011-09-01)

Hashtag Functions in Modern Russian Advertising (Based on the Advertisement Material from the Social Network Instagram)
de réir: Julia S. Navoloka
Foilsithe / Cruthaithe: (2017-12-01)

Legal Requirements for Addressing the Anti-Cultural Effects of Television Advertising in the Iranian Legal System
de réir: Seyyed Ahmad Habibnezhad, et al.
Foilsithe / Cruthaithe: (2024-09-01)

Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran textiles
de réir: Majid Fani, et al.
Foilsithe / Cruthaithe: (2023-01-01)

5. Visual Communication in Cultural Media. The Rashomon Effect in the Image Globalization Paradigm
de réir: Soreanu Cătălin, et al.
Foilsithe / Cruthaithe: (2023-03-01)

Aktuelle deutsche Plakatwerbung in kultureller Sicht - eine Bestandsaufnahme
de réir: Thomas Tinnefeld
Foilsithe / Cruthaithe: (2019-12-01)

Różnice stylistyczne między polską a austriacką reklamą turystyczną
de réir: MARTA SMYKAŁA
Foilsithe / Cruthaithe: (2021-01-01)

Dynamics of conceptualization of the lexeme reklama ('advertising') in the linguistic worldview of Russian mass media (based on the newspaper texts of 2011–2021)
de réir: L.A. Isaeva, et al.
Foilsithe / Cruthaithe: (2021-10-01)

Text-Speech Modeling of Addressee of Advertising Training Courses
de réir: S. N. Vinogradov, et al.
Foilsithe / Cruthaithe: (2022-04-01)

ANOMALIES IN AN ADVERTISING TEXT (ON THE EXAMPLE OF THE ENGLISH LANGUAGE)
de réir: Yuliya V. Massalskaya, et al.
Foilsithe / Cruthaithe: (2023-06-01)