Reklama ako popkultúrny produkt

The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Eva Peknušiaková
Formáid: Alt
Teanga:ces
Foilsithe / Cruthaithe: University of Presov, Faculty of Arts 2015-06-01
Sraith:ESPES
Ábhair:
Rochtain ar líne:https://espes.ff.unipo.sk/index.php/ESPES/article/view/26