Bernard DAGENAIS (2008), La publicité : stratégie et placement média. Ou comment choisir la campagne la plus efficace
| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2011-01-01
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| Series: | Communication |
| Online Access: | http://journals.openedition.org/communication/1913 |