Various Consumer Needs for “Facial” Product Designs:
Some manufacturers anthropomorphize their products to strengthen the personal relationship between the products and their customers. For anthropomorphized products, the “face” is the most important part in terms of consumer evaluation of their “personality.” Previous research has found that consumer...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2019-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/4/38_2019.013/_html/-char/en |