The Relative Importance of Brand Modalities as Information Chunks in Determining Consumer Choice Structure
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2006-06-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1726/im_en_2006_02_Bouguerra.pdf |