Neologizms and French advertising and its social orientation
The article is devoted to the neologisms, which are used in advertising texts, as well as their focus on different target audience of Russian and French linguistic community.
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| Format: | Article |
| Language: | English |
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Peoples' Friendship University of Russia (RUDN University)
2011-12-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
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| Online Access: | http://journals.rudn.ru/linguistics/article/view/9793 |