The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership
This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were adm...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2020-02-01
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| Series: | Business: Theory and Practice |
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| Online Access: | https://tede.vgtu.lt/index.php/BTP/article/view/11617 |