The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were adm...

Full description

Bibliographic Details
Main Author:	Anber Abraheem Mohammad
Format:	Article
Language:	English
Published:	Vilnius Gediminas Technical University 2020-02-01
Series:	Business: Theory and Practice
Subjects:	customer empowerment customer satisfaction brand community customer engagement customer loyalty
Online Access:	https://tede.vgtu.lt/index.php/BTP/article/view/11617

Similar Items

Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction
by: Ronny H. Walean, et al.
Published: (2024-10-01)

The Influence of Brand Ambassador, Customer Satisfaction, and Brand Trust on Customer Loyalty of Luwak White Koffie in Surabaya
by: Della Aulia Riskha Arifinda, et al.
Published: (2024-08-01)

Influence Of Brand Image And Customer Trust On Customer Loyalty Through Customer Satisfaction With Gender As A Moderation Variable
by: Salsabiila Salsabiila, et al.
Published: (2024-06-01)

Social Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty
by: L. A. Wibowo, et al.
Published: (2020-09-01)

Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru /
by: Amirah Farhana Md Posdzi, 1996- , author, et al.
Published: (2019)

Effect of brand image and customer satisfaction on customer loyalty : study on TGV Cinemas Johor Bahru /
by: Amirah Farhana Md Posdzi, 1996-, author, et al.
Published: (2019)

EFFECTS OF CONTENT MARKETING ON CUSTOMER SATISFACTION AND BRAND LOYALTY
by: ATA, Serhat, et al.
Published: (2023-07-01)

The effect of customer interaction with the brand as an antecedent of customer loyalty: analysis of three cognitive, emotional and behavioral approaches
by: vahideh alipoor, et al.
Published: (2024-06-01)

The Influence of Brand Image and Price Perception on Customer Loyalty to Apple Smartphones with Customer Satisfaction as Mediation
by: Diva Aisyah Ardelia, et al.
Published: (2025-02-01)

Conceptualizing Islamic Brand Engagement
by: Chandra Warsito
Published: (2019-03-01)

The Role of Customer Brand Engagement in Mediating the Effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty
by: Firda Alvi Damayanti, et al.
Published: (2024-07-01)

The effect of customer value and trust on customer satisfaction and its impact on customer loyalty
by: Yudhi Koesworodjati, et al.
Published: (2023-09-01)

Investigating the relationship between brand value and customer loyalty with the focus on customer value (Case study: iPhone customers in Sanandaj city)
by: Rezgar Rahmani
Published: (2018-12-01)

The Effect of Smartphone Features on Customer Engagement: The Mediating Role of Brand Value
by: Ahmet Songur
Published: (2024-09-01)

The Effect of Service Quality, Brand Image, E-WOM, Customer Satisfaction on Customer Loyalty
by: Sahlani Sahlani, et al.
Published: (2024-12-01)

THE INFLUENCE OF E-SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION ON 'BIBIT' APPLICATION USERS
by: Lena Ellitan, et al.
Published: (2023-12-01)

Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks
by: Aldaihani, Faraj Mazyed Faraj
Published: (2021)

The experience effect : engage your customers with a consistent and memorable brand experience /
by: Joseph, Jim, 1963-
Published: (2010)

A study on the mediating and moderating effect between service quality, customer satisfaction and customer loyalty in hotel industry /
by: Lee, Ai Wei, author, et al.
Published: (2011)

THE ROLE OF CUSTOMERS SATISFACTION IN MEDIATING THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT UDARA BALI BEACH RESORT YOGA & SPA
by: Candrawati N.M.A.D.S., et al.
Published: (2024-08-01)

A Structural Model Of The Impact Of Brand Experience On Brand Loyalty Through Customer Satisfaction
by: Narimane GOUACEM, et al.
Published: (2021-06-01)

The Impact of Digital Communication on Customer Loyalty through the Relationship between Brand and Customer, and Customer Citizenship Behavior
by: Sy Nguyen Tran
Published: (2025-02-01)

Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
by: 177099 Passikoff, Robert
Published: (2006)

Financial Re-Engineering and Customer Performance of Poultry Business in Nigeria
by: Olufemi Peter Alawode, et al.
Published: (2024-10-01)

CUSTOMER EQUITY MANAGEMENT THROUGH CUSTOMER ENGAGEMENT: A CRITICAL REVIEW
by: Darina PAVLOVA
Published: (2018-05-01)

THE EFFECT OF PRICE AND PROMOTION ON CUSTOMER LOYALTY MIXUE WITH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE: A STUDY IN DENPASAR CITY AND BADUNG REGENCY
by: Rahmawati S., et al.
Published: (2023-08-01)

Developing a Model for Customer Brand Engagement on Social Media
by: Zohreh Dehdashti Shahrokh, et al.
Published: (2019-10-01)

The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan
by: Indawati Lestari, et al.
Published: (2024-10-01)

Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
by: Simona Vinerean, et al.
Published: (2021-10-01)

Research on customer experience and customer loyalty in e-retailing
by: Ngo Thi Khue Thu, et al.
Published: (2023-12-01)

Influence of consumer satisfaction on brand allegiance: An empirical investigation in Pakistan's safety and luxury automobile sector
by: Manzar Rehman, et al.
Published: (2025-02-01)

Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships /
by: Lafrenir̈e, Daniel, author
Published: (2020)

Providing a model of purchase intention and customer experience on customer behavior in virtual networks
by: Kazem Tolooee, et al.
Published: (2024-11-01)

Influence factors in increasing brand loyalty through customer engagement on MPV cars
by: Indawati Lestari, et al.
Published: (2024-08-01)

The Impact of Service Quality Relationship on Customer Loyalty at Legendary Restaurants R4 in Malang City
by: Sahrul Dwi Riyadi, et al.
Published: (2024-04-01)

The impact of social ties on customer loyalty: Mediating effects of satisfaction and moderating commitment
by: Juharsah Juharsah
Published: (2024-12-01)

The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image
by: Md. Abu Issa Gazi, et al.
Published: (2024-03-01)

Influence of Corporate Social Responsibility on Customer Loyalty with Regard to the Role of Customer Trust and Satisfaction as Mediators
by: زهره فرزین فر, et al.
Published: (2016-05-01)

The Impact of Service Quality through Customer Satisfaction on Customer Loyalty
by: Ishak Sagala, et al.
Published: (2021-07-01)

Factors Affecting Customer Loyalty: The Mediating Role of Customer Relationship Management Quality
by: Mahbubeh Arab, et al.
Published: (2019-05-01)