Contribution Margin and Popularity Analysis for Top Ten Menus in the X Restaurant Bogor
One of the growing tourism facilities is the restaurant that offers a certain menu. Can be ascertained with the development of restaurants in the city of Bogor and the race in competition provides satisfaction to its customers are increasing. Although customer satisfaction is one of the main goals,...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2011-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1246 |
| _version_ | 1797722047226314752 |
|---|---|
| author | Agung Gita Subakti |
| author_facet | Agung Gita Subakti |
| author_sort | Agung Gita Subakti |
| collection | DOAJ |
| description | One of the growing tourism facilities is the restaurant that offers a certain menu. Can be ascertained with the development of restaurants in the city of Bogor and the race in competition provides satisfaction to its customers are increasing. Although customer satisfaction is one of the main goals, but there is another side that often burdens the mind of the restaurant. The burden of thought is simply presented in the following question: why is the menu that is sold in demand does not provide a significant profit, but the menu that is sold less in demand has made significant profit. One of the efforts made to face the fact this is the menu still serves as a typical restaurant menu, even though profits are not significant. On the other principle that the sale should provide benefits can still be significant, so to overcome this problem required steps up marketing strategies and design with attention to any changes that occurred. |
| first_indexed | 2024-03-12T09:41:53Z |
| format | Article |
| id | doaj.art-3ed03eee53ab4b439925101711684ae2 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T09:41:53Z |
| publishDate | 2011-11-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-3ed03eee53ab4b439925101711684ae22023-09-02T13:07:39ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532011-11-01221046105510.21512/bbr.v2i2.12461114Contribution Margin and Popularity Analysis for Top Ten Menus in the X Restaurant BogorAgung Gita Subakti0BINUS UniversityOne of the growing tourism facilities is the restaurant that offers a certain menu. Can be ascertained with the development of restaurants in the city of Bogor and the race in competition provides satisfaction to its customers are increasing. Although customer satisfaction is one of the main goals, but there is another side that often burdens the mind of the restaurant. The burden of thought is simply presented in the following question: why is the menu that is sold in demand does not provide a significant profit, but the menu that is sold less in demand has made significant profit. One of the efforts made to face the fact this is the menu still serves as a typical restaurant menu, even though profits are not significant. On the other principle that the sale should provide benefits can still be significant, so to overcome this problem required steps up marketing strategies and design with attention to any changes that occurred.https://journal.binus.ac.id/index.php/BBR/article/view/1246contribution margin, menu, popularity analysis, restaurant |
| spellingShingle | Agung Gita Subakti Contribution Margin and Popularity Analysis for Top Ten Menus in the X Restaurant Bogor Binus Business Review contribution margin, menu, popularity analysis, restaurant |
| title | Contribution Margin and Popularity Analysis for Top Ten Menus in the X Restaurant Bogor |
| title_full | Contribution Margin and Popularity Analysis for Top Ten Menus in the X Restaurant Bogor |
| title_fullStr | Contribution Margin and Popularity Analysis for Top Ten Menus in the X Restaurant Bogor |
| title_full_unstemmed | Contribution Margin and Popularity Analysis for Top Ten Menus in the X Restaurant Bogor |
| title_short | Contribution Margin and Popularity Analysis for Top Ten Menus in the X Restaurant Bogor |
| title_sort | contribution margin and popularity analysis for top ten menus in the x restaurant bogor |
| topic | contribution margin, menu, popularity analysis, restaurant |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1246 |
| work_keys_str_mv | AT agunggitasubakti contributionmarginandpopularityanalysisfortoptenmenusinthexrestaurantbogor |