The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo

This research examined the influence of money availability and idea shopping on impulsive buying behavior. This research was a type of associative-conclusive research to test the magnitude of the influence of money availability directly to impulsive buying behavior or indirectly through idea shoppin...

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Bibliographic Details
Main Authors: Oscarius Yudhi Ari Wijaya, Elia Ardyan
Format: Article
Language:English
Published: Bina Nusantara University 2018-11-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/4729