The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo
This research examined the influence of money availability and idea shopping on impulsive buying behavior. This research was a type of associative-conclusive research to test the magnitude of the influence of money availability directly to impulsive buying behavior or indirectly through idea shoppin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2018-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/4729 |
| _version_ | 1797712388311482368 |
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| author | Oscarius Yudhi Ari Wijaya Elia Ardyan |
| author_facet | Oscarius Yudhi Ari Wijaya Elia Ardyan |
| author_sort | Oscarius Yudhi Ari Wijaya |
| collection | DOAJ |
| description | This research examined the influence of money availability and idea shopping on impulsive buying behavior. This research was a type of associative-conclusive research to test the magnitude of the influence of money availability directly to impulsive buying behavior or indirectly through idea shopping as an intervening variable. This research used 218 respondents who made unplanned purchases spontaneously and suddenly. This research used Structural Equation Modeling (SEM) method based on General Structured Component Analysis (GSCA). The data used to test the hypothesis were obtained from the results of the distribution of questionnaires. This research finds there is good direct influence between money availability and impulsive buying behavior, or indirectly through idea shopping as an intervening variable. There are several recommendations for the company. First, the salesman should be more intensive in interacting with consumers to influence them. Second, the salesman in each outlet
must have good communication skills. |
| first_indexed | 2024-03-12T07:21:02Z |
| format | Article |
| id | doaj.art-3ed25a2349244b7c9e637ccf98411613 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T07:21:02Z |
| publishDate | 2018-11-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-3ed25a2349244b7c9e637ccf984116132023-09-02T22:24:24ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532018-11-019319920510.21512/bbr.v9i3.47293368The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour SidoarjoOscarius Yudhi Ari Wijaya0Elia Ardyan1Akademi Sekretaris dan Manajemen Indonesia (ASMI) SurabayaSekolah Tinggi Ilmu Ekonomi SurakartaThis research examined the influence of money availability and idea shopping on impulsive buying behavior. This research was a type of associative-conclusive research to test the magnitude of the influence of money availability directly to impulsive buying behavior or indirectly through idea shopping as an intervening variable. This research used 218 respondents who made unplanned purchases spontaneously and suddenly. This research used Structural Equation Modeling (SEM) method based on General Structured Component Analysis (GSCA). The data used to test the hypothesis were obtained from the results of the distribution of questionnaires. This research finds there is good direct influence between money availability and impulsive buying behavior, or indirectly through idea shopping as an intervening variable. There are several recommendations for the company. First, the salesman should be more intensive in interacting with consumers to influence them. Second, the salesman in each outlet must have good communication skills.https://journal.binus.ac.id/index.php/BBR/article/view/4729money availability, idea shopping, impulsive buying behavior |
| spellingShingle | Oscarius Yudhi Ari Wijaya Elia Ardyan The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo Binus Business Review money availability, idea shopping, impulsive buying behavior |
| title | The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo |
| title_full | The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo |
| title_fullStr | The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo |
| title_full_unstemmed | The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo |
| title_short | The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo |
| title_sort | influencing factors of impulsive buying behaviour in transmart carrefour sidoarjo |
| topic | money availability, idea shopping, impulsive buying behavior |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/4729 |
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