RFM model for customer purchase behavior using K-Means algorithm
The objective of this study is to apply business intelligence in identifying potential customers by providing relevant and timely data to business entities in the Retail Industry. The data furnished is based on systematic study and scientific applications in analyzing sales history and purchasing be...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-05-01
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| Series: | Journal of King Saud University: Computer and Information Sciences |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S1319157819309802 |