The Legal Reform of Trademark Protection and Dispute Mitigation: Lessons From Licensing Well-Established Brands in Indonesia

The Legal Reform of Trademark Protection and Dispute Mitigation: Lessons From Licensing Well-Established Brands in Indonesia

This paper explores the intricate landscape of trademark protection within the realm of Intellectual Property Rights (IPRs). Trademarks, emblematic of brand identity and consumer trust, wield significant economic value and reputation. However, they are increasingly vulnerable to infringement, posing...

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Bibliographic Details
Main Authors: Agung Sujatmiko, Mochamad Kevin Romadhona, Patrick Keizer, Christoph Antons
Format: Article
Language:English
Published: Universitas Negeri Semarang 2024-04-01
Series:Journal of Law and Legal Reform
Subjects:
well-known brand
license agreement
ipr
freedom of contract
Online Access:https://journal.unnes.ac.id/journals/jllr/article/view/3467

Internet

https://journal.unnes.ac.id/journals/jllr/article/view/3467

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