Not Too Much and Not Too Little: Information Processing for a Good Purchase Decision

Not Too Much and Not Too Little: Information Processing for a Good Purchase Decision

When deciding on an online purchase, consumers often face a plethora of information. Yet, individuals consumers differ greatly in the amount of information they are willing and able to acquire and process before making purchasing decisions. Extensively processing all available information does not n...

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Bibliographic Details
Main Authors: Claudia Vogrincic-Haselbacher, Joachim I. Krueger, Brigitta Lurger, Isabelle Dinslaken, Julian Anslinger, Florian Caks, Arnd Florack, Hilmar Brohmer, Ursula Athenstaedt
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-04-01
Series:Frontiers in Psychology
Subjects:
decision making
information processing
decision quality
consumer segmentation
behavioral tracking
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.642641/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.642641/full

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