Pengaruh Popularitas Proyek dan Kualitas Informasi Proyek pada Kampanye Crowdfunding
This study aims to examine project popularity and project information quality on the emotions felt by potential donors, as well as how these emotions can affect the trust and intention of donating potential donors on the crowdfunding platform. Data were collected through questionnaires on 130 underg...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Medan Area
2020-11-01
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| Series: | JKBM (Jurnal Konsep Bisnis dan Manajemen) |
| Subjects: | |
| Online Access: | https://ojs.uma.ac.id/index.php/bisman/article/view/4225 |