Social-media platforms and its effect on digital marketing activities
This paper deals with the topic of social networks and how it can be used for marketing/brand communication activities to get closer to the customer and also be able to response faster to customer complains, dissatisfaction or positive feedbacks. In detail the paper reviews the development of social...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_44_52.pdf |