Social-media platforms and its effect on digital marketing activities
This paper deals with the topic of social networks and how it can be used for marketing/brand communication activities to get closer to the customer and also be able to response faster to customer complains, dissatisfaction or positive feedbacks. In detail the paper reviews the development of social...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_44_52.pdf |
| _version_ | 1797331336110800896 |
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| author | S. Lesidrenska Ph. Dicke |
| author_facet | S. Lesidrenska Ph. Dicke |
| author_sort | S. Lesidrenska |
| collection | DOAJ |
| description | This paper deals with the topic of social networks and how it can be used for marketing/brand communication activities to get closer to the customer and also be able to response faster to customer complains, dissatisfaction or positive feedbacks. In detail the paper reviews the development of social networks and it emphasizes the power of those networks among customers. |
| first_indexed | 2024-03-08T07:33:00Z |
| format | Article |
| id | doaj.art-3ee91bda546544d0ac6a3e5f1635d99e |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:33:00Z |
| publishDate | 2012-03-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-3ee91bda546544d0ac6a3e5f1635d99e2024-02-02T19:48:18ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-03-01314452Social-media platforms and its effect on digital marketing activitiesS. LesidrenskaPh. DickeThis paper deals with the topic of social networks and how it can be used for marketing/brand communication activities to get closer to the customer and also be able to response faster to customer complains, dissatisfaction or positive feedbacks. In detail the paper reviews the development of social networks and it emphasizes the power of those networks among customers.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_44_52.pdfmarketing communicationsocial networksocial-media platformInternet-marketing |
| spellingShingle | S. Lesidrenska Ph. Dicke Social-media platforms and its effect on digital marketing activities Marketing i Menedžment Innovacij marketing communication social network social-media platform Internet-marketing |
| title | Social-media platforms and its effect on digital marketing activities |
| title_full | Social-media platforms and its effect on digital marketing activities |
| title_fullStr | Social-media platforms and its effect on digital marketing activities |
| title_full_unstemmed | Social-media platforms and its effect on digital marketing activities |
| title_short | Social-media platforms and its effect on digital marketing activities |
| title_sort | social media platforms and its effect on digital marketing activities |
| topic | marketing communication social network social-media platform Internet-marketing |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_44_52.pdf |
| work_keys_str_mv | AT slesidrenska socialmediaplatformsanditseffectondigitalmarketingactivities AT phdicke socialmediaplatformsanditseffectondigitalmarketingactivities |