Strategic synergy between companies and their business channels
This article reflects on the diverse strategic options open to firms in their process of value delivery. It also shows the virtues of developing collaborative relationships between firms and their business channels Este artículo hace un llamado a la reflexión sobre diversas opciones estratégicas...
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| Format: | Article |
| Language: | English |
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Konrad Lorenz Fundación Universitaria
2014-07-01
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| Series: | Suma de Negocios |
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| Online Access: | http://www.elsevier.es/es-revista-suma-negocios-208-articulo-sinergias-estrategicas-entre-empresas-sus-S2215910X14700035 |