Innovative orientation of retailers development

The aim of the article. In the article tendencies of retail trade development in Ukraine are highlighted. The impact of environmental factors and consumer trends on the innovative development of retail trade enterprises is determined. Demographic, economic, political and military changes in country...

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Bibliographic Details
Main Authors: T.V. Dubovyk, I.O. Buchatskaya
Format: Article
Language:English
Published: Sumy State University 2017-03-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/en/journals/2017/1/223-230