the investigation of children\'s relative influence on Iranian families purchase decisions
recent social and technological changes have increased children's influence on parents' purchase decisions and in general on family's decision making process. Therefore, this study aims to investigate children's relative influence on Iranian families' purchase decisions. Thu...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-07-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1266-1&slc_lang=en&sid=1 |